One of the most popular "go to" Social Media resources on Jim Canterucci's Personal Brilliance - Up Close and Practical Podcast
Jim Canterucci's August guest is Social Media Thought Leader Chris Brogan on the Personal Brilliance - Up Close and Practical weekly podcast.


    /Entrepreneurs News Articles/ - WESTERVILLE, OH, August 17, 2008 - Jim Canterucci's August guest is social media thought leader Chris Brogan.

Jim Canterucci's Personal Brilliance - Up Close and Practical weekly podcast features experts and their brilliance. Each weekly episode (approximately 15 minutes) features one of the four Personal Brilliance catalysts - Awareness, Curiosity, Focus, and Initiative.

Chris Brogan (chrisbrogan.com) is at the very top of the list of advisors people seek out. Chris uses social media and technology to build digital relationships for businesses, organizations, and individuals. It's all about authentic conversations between co-workers, customers, and even competitors.

Chris blogs, writes articles, and makes media of all kinds at his web site. He is expert at new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others). Chris is also Vice President of Strategy and Technology at CrossTech Media.

Some of the Chris Brogan podcast's highlights:

Episode 1 - Awareness (available August 4)

• Social Media defined
• Corporate resistance to Social Media
• What really is a conversation?
• Velvet Rope Social Networks
• Portability across Social Networks
• Various goals for building a network
• The most important thing not to do
• Listening
• How Chris uses Awareness to "make meaning"

Episode 2 - Curiosity (available August 11)

• Why curiosity is core to Chris's work
• Why "What has my attention?" is so much better than, "What are you doing?"
• Comments a vital feedback loop
• Blogging as a conversation catalyst
• The questions a company should ask when jumping into Social Media
• What's the strategy?
• The impact of 'Will it Blend?' on the business world
• The most important question

Episode 3 - Focus (available August 18)

• The realization that you are responsible for you
• Chris - a weirdo? Getting it all done
• Why go solo when you don't have to?
• Velocity vs. Excuses
• Continuous partial attention vs. 360 degree focus
• Thinking while you're doing something else
• "Social media lets you go wide, but YOU have to make it go deep."
• Beyond business to non-profit causes
• The origin of PodCamp and the secret sauce that makes it work
• The origin of Twebinars
• The mission - Empowering humans to do better things
• Simply providing serving suggestions
• Personal Brilliance and empowerment of the individual

Episode 4 - Initiative (available August 25)

• Giving people your ideas
• Consultant vs. Advisor
• Follow your own advice - Project Dog Food
• Feedback as a motivator
• What do you do when you're shy on ideas?
• Ways to push the corporate needle
• The measurements that make a difference
• Social Networks - like toilets???
• The fear of Social Media
• How to take the first steps
• Authenticity - Gary Vaynerchuck
• Success in a commodity business - Christopher S. Penn

Visit http://www.pbpodcasts.com to listen to each episode and for show notes. Subscribe via iTunes, or subscribe via RSS.

http://www.pbpodcasts.com

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=204371898

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Press Release Contact Information:

Jim Canterucci
Transition Management Advisors
Founder/CEO
992 Martin Grove Court
Westerville, OH
USA 43081
Voice: 614.899.9044
Fax: 614.899.9656
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